Click on the moose to watch Jennifer Holub‘s new video, “Island,” now at Roots Music Canada!
There are several definitions of the word “reckoning,” but the one that’s been foremost on Jennifer Holub’s mind is the most ancient—punishment for past misdeeds. That theme runs through the 10 songs on the Sudbury, Ont., native’s sophomore album, The Reckoning, a collection set for release on Sept. 28 that she envisioned from the start as a feminist call to action.
Working with co-producer Jonathan Danyliw (Murder Murder, Pistol George Warren) and engineer Matthew Wiewel, The Reckoning marks a major artistic step forward for Jennifer, who builds on her previous Americana-tinged sound with a range of elements—everything from vintage soul to EDM—that add up to a reflection of her northern environment: pastoral, cold and resilient, elements captured brilliantly in the video for the first focus track, “Island.”
“This was a very emotional project to make,” Jennifer says. “Some of the leads in the video shared with me that the scene they were depicting, or something very similar, had happened to them or a family member in real life. As for the male characters, they are all feminists in their own right, and as a result, they were all very uncomfortable acting in this. Some had to take some time to consider their participation, but ultimately they realized that their participation would have an overall positive impact. When putting out a call for extras in the restaurant scene, I was overwhelmed with the support. My extended family, fellow artists, and former kindergarten students all volunteered. It was a very touching day.”